Feel Good Tea has made its mark in the specialty tea industry, recognized for its high-quality, health-focused blends and custom gift boxes. As the company grew, it took on the challenge of expanding its inventory to keep up with increasing demand in the UAE and Saudi Arabia markets.

The Challenge: Managing Inventory During Rising Demand

Despite a strong market position, Feel Good Tea faced challenges in managing inventory as demand for their products rapidly increased. Maintaining sufficient stock to meet growing customer needs became more difficult.

“We needed to be prepared to meet customer needs without running out of stock. This required additional funding to support our growth.” -  Mohammad Alhawari, Founder. 

The Solution: Flexible Financing with erad

To tackle this challenge, Feel Good Tea turned to erad for a simple and effective financing solution. With a AED 200,000 financing facility, the company secured the capital necessary to expand its inventory and marketing efforts. This flexible financing option allowed Feel Good Tea to meet growing customer demand while continuing to invest in its brand’s growth across new markets.

“Working with erad was a great experience. They really had our back when we needed it. The process was smooth, and they understood our goals, which made everything easier.”-  Mohammad Alhawari, Founder. 

How Did Feel Good Tea Utilize the Funds?

Feel Good Tea strategically put the AED 200,000 financing to work by focusing on two key areas: expanding inventory and enhancing marketing efforts. The additional stock was essential for quickly fulfilling customer orders, ensuring that fans of their quality tea blends wouldn't be left waiting. At the same time, the marketing investment helped the brand connect with a wider audience, especially in the UAE and Saudi Arabia.

“The AED 200k financing was a game changer. We used it for inventory and marketing, which helped us keep up with the rising demand and boosted our visibility, especially in the UAE and KSA markets.” -  Mohammad Alhawari, Founder. 

The Results: Significant Revenue Growth

Between April and September 2024, during the financing period, Feel Good Tea experienced an impressive 23% increase in revenue compared to the previous year. This remarkable growth was made possible by strategically investing in the right areas. 

“The extra funds allowed us to scale our business effectively and drive growth beyond those six months,” -  Mohammad Alhawari, Founder. 

Feel Good Tea’s partnership with erad highlights how flexible financing can truly help small businesses to navigate growth challenges. With erad’s support, Feel Good Tea was able to manage its inventory needs and significantly increase its revenue.

Ready to Grow Your Business? If Feel Good Tea’s success aligns with your business aspirations, consider how erad’s financing solutions can help you achieve your business’s growth objectives.