Robam UAE has been in the kitchen appliances industry for 4 years, and has managed to build a strong reputation by providing top-quality products that make cooking enjoyable. They are known for their range hoods, built-in hobs, and electric ovens. Customers trust them for reliable kitchen solutions. However, as the company grew, managing their inventory while expanding became a big challenge.

The Challenge: Inventory Management vs. Market Conditions

Despite having a strong market presence and a loyal customer base, Robam encountered a major challenge: balancing their inventory needs with cash flow constraints. The situation worsened during the summer months, when retail sales in the UAE typically slow down, putting extra pressure on their cash flow and making it more difficult to plan inventory and marketing costs for the months ahead when the season picks up.

“Our retail business in the UAE gets adversely affected during June-August as much of the population leaves the country to escape the summer heat. This puts pressure on our cash flow.” - Aamer Khan, Director.

The Solution: Flexible Financing with erad

Robam turned to erad for a simple and flexible financing solution. With four financing facilities totaling AED 800,000, erad provided the necessary capital to address inventory needs and increase marketing spend. The application process was easy, and the quick access to funds helped Robam move quickly without losing focus on their core business operations.

What did Robam utilize the funds for? 

Robam put the funds towards buying more inventory and boosting their marketing efforts. This extra marketing helped them to reach more customers and increase sales.

“We used the funds for inventory and for increasing Marketing spend. The funding allowed us to spend on marketing which helped us in increasing our overall sales.” - Aamer Khan, Director.

The Results:

Between January and August 2024, the financing period, Robam's overall revenue increased by 55% compared to the previous year.

“Our overall growth was 55% in the period Jan-Aug 2024 compared to the previous year.” - Aamer Khan, Director.

Robam’s partnership with erad shows how flexible financing can help manage growth and inventory easily. With erad’s support, Robam was able to handle market challenges and grow their revenue. Their story shows how the right financial solutions can keep a business moving forward.

Ready to Grow Your Business? If Robam’s success sounds like your business goals, think about how erad’s solutions can help you reach your growth targets.